The World of Promo Films (Part 1)

What we know of today as the music video started out in the ‘60s as the ‘Promo Film’ or “Promotional Video.” These were essentially short films made to advertise a band’s new single, usually to replace an in-person appearance on a TV show or, in The Beatles’ case, to make up for concerts in general.Continue reading “The World of Promo Films (Part 1)”